Now it’s time for ClickUp, one of the most popular collaboration tools on the market.
It is quite impressive how ClickUp managed to grow the company so quickly and how take has taken market share. Well done Zeb Evans.
Now in order to talk about the ClickUp logo and its guidelines it’s important to know the background of ClickUp, because the logo and colors are strongly connected to the history of any company.
The growth of ClickUp
ClickUp was founded in 2017 in San Francisco by Zeb Evans. Zeb is known for his Hawaiian t-shirts and I must say this is a fantastic way to easily identify someone to something. So in this way, Zeb to ClickUp.
ClickUp managed to grow quite rapidly thanks to the strategy regarding community and content marketing. The strategy of ClickUp was to write one blog per day in order to grow which turned out to be a fantastic strategy. Of ClickUp Now of course no company is growing that fast without the founding. They received an Angel investment of $250 000, then an Early Stage VC of $1.5M to move later to a final stage of $500M! That is just an insane amount of money. This made ClickUp to be valued at 4 billion dollars.
With such funding backup, this opened the door to significant expansion.
As you can see in the image above, this made the possibility to grow way faster than Asana or Monday.com. ClickUp to Manage to get over 4 million users, where almost 90 000 of them were paying customers. Not only that, within the 2 years, while bootstrapped they managed to get $20M ARR. Very impressive mister Zeb, very impressive.
The ClickUp logo and colors used
ClickUp has really made an interesting logo that is easily identified. The purpose of any logo is really to connect it to the brand so that people can easily connect a logo to a company or a product.
Easier said than done, to be honest. Creating brand awareness is not easy but ClickUp has done a great job with the ClickUp logo.
In the image below you can see the ClickUp logo in its shape and I think it looks great! You can download the ClickUp Logo here as PNG.
If you would like to use the ClickUp Symbol instead then you can download the ClickUp Symbol Icon.
As with any brand, it’s super duper important to have clear color guidelines and what colors you are allowed to use when communicating. Now only that, but when you are creating and designing a product it’s very important to use the right colors connected to a brand. In this case ClickUp.
ClickUp is using their colors and they are:
ClickUp is using one type of font named: Axiforma.
That’s it! Now you know what the ClickUp logo looks like and what colors are used in the ClickUp Logo.
Another great tool for collaboration is Easynote which has its own guidelines and which offers great features as ClickUp does. And not to forget Asana, which is also a major player in the market.
If you would like to know what the Asana logo and its history look like you can check it out here.
Have an awesome day!