The road to the finished product can be long and winding, one of its last steps being Beta launch. This last stage before the final release will require some outside help from your Beta testers. And the feedback from your beta testers will determine the success of your product.
Finding Beta testers can be a tedious task, especially if you don’t know where to start. Finding quality Beta testers even more so. You will need to find appropriate channels and appropriate messages across them. We at Easynote have made this journey already and would like to share our findings with you.
1. Make your existing customers your Beta testers
If you’re releasing a new version of an already existing product or you’re adding a completely new product to the line, consult your existing customer database. Send them an email and offer them the possibility to test your product. They already love what you have and are most likely to use new things you might have created.
This is probably the best way to find Beta testers. Most of our Beta testers came this way and they were the most helpful ones. However, it might not be viable for all. This goes for those launching their first product ever or those targeting a completely new market with the new product. In this case, you will need to put extra effort in other ways.
This is probably the best way to find Beta testers. Most of our Beta testers came this way and they were the most helpful ones. However, it might not be viable for all. This goes for those launching their first product ever or those targeting a completely new market with the new product. In this case, you will need to put the extra effort in other ways.
2. Send an application to different Beta testing sites
There are places that will offer your product to the people who love to test products in their Beta stages. And that is exactly what you want, someone passionate about your product as much as you are.
It is not a complicated process. You will have to fill out an application form and wait for their response. Some of these sites will make you wait for a certain period of time before publishing your product or you will have to pay if you want the immediate service. Make sure you start this step on time.
We have had particularly good experiences with Betabound. The application process was easy and most of our testers coming from the Beta testing communities came from them.
3. List your product on Product Hunt
If you want to test how appealing your product is, you might want to list it on Product Hunt. Launching a product on Product Hunt is pretty simple. You can list it within a couple of minutes and wait for the upvotes.
Upvotes are basically voted your product gets from users. The more upvotes you get, the better chance you have of someone finding your product. In fact, it is great for finding final customers, but you can find Beta testers through it as well.
The promotional part is 80% of the work, so the most important thing is to promote the event. Announce the listing on your social media. Keep the upvote button on your site and/or landing page. People who found you through other means will upvote you and so make you more visible to the Product Hunt users. This in turn will generate new visits and hopefully, some of them will convert into your Beta testers.
4. Ask your local news media for collaboration
You don’t need to do a sponsored article or pay for an advertisement (unless you want to!). Approach your local news media and ask them for collaboration. They might want to do an interview with the CEO or write about your product in their technology sections. They often lack content and any idea is more than welcome. Besides, this will count as a free promotion which is always welcome.
Don’t underestimate the power of traditional media. We got a significant amount of Beta testers this way. The more trusted the media is, the more users you will get. And if you choose to work with a digital news portal, a free backlink is never bad.
5. Find Facebook groups your target audience uses
We got an unexpectedly high number of Beta testers this way. Are you a cloud-based solution for people to keep track of their favorite cooking recipes? Find groups where people discuss cooking. Maybe you are targeting HR departments? There will most definitely be a community of HR specialists on Facebook.
Make sure however that your posts are not just promotional. Don’t try to sell your product, try to solve problems people have. You have probably created a product based on some passion you’ve had. Communicate that to the community. And maybe add your favorite recipe ;).
6. Check out Reddit threads
This will require some engagement on a deeper level on your part. You will need to give your contribution back to Reddit users: start discussions and answer people’s questions. Share your experiences and ask for input. Reddit proved to be a particularly good way of finding Beta testers, but only if you are familiar with it.
Similar to Facebook, you will need to find groups your target audience uses. Choose 5–6 groups with the most ONLINE users. This will ensure you are posting in groups where the engagement is good. Unless people are there to interact immediately, your post will get lost in the multitude of others.
Not all channels will bring many Beta testers
Each channel will have its pros and cons, and it’s up to you to decide which ones are appropriate for your product. However, some of them will not be the best for finding many Beta testers due to their nature.