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Beta Product Launch 2021 — The Ultimate Guide

You have come to that stage of your product roadmap and now it’s time to release the Beta. However, finding someone who will actually test it and bring valuable feedback can be challenging. We at Easynote have gone through our Beta launch process experimenting and want to share with you what we have learned.

1. Test the product yourself before you launch Beta

You want to make sure the product you’re releasing is the best it can be. This step might feel redundant to the perfectionists out there. Still, there are many products being launched that don’t fulfill the minimum requirements a functional product should.

Don’t be one of those brands. Of course, you are releasing the Beta as a final round of testing, but make sure it is as close to the final product as possible. A functional, working Beta, with little to no bugs, is what will attract testers and make them stay.

2. Make an attractive Beta landing page

Sure, you might have successfully reached people who will later convert in your Beta testers. Yet, if your landing page does not convince them, you are losing those who might later become paying customers.

beta launch landing page

Create a landing page for pre-registration if your Beta is not ready to be launched just yet. This is the place where your future Beta testers will leave their email addresses. You can later use these to inform them when your Beta opens.

Make sure your landing page is as good as it can be. It doesn’t need to be fancy. Don’t overdo it either. You just need a simple web page with some text, a couple screenshots, explanatory video and a call to action.

3. Make your Beta launch exclusive

What we tried and what worked best for us was to make our Beta product exclusive. It is an old marketing trick used for creating a sense of prestige which inevitably drives demand. And that is exactly what you want.

closed limited beta launch

You can put a limit on the seats available and/or a time limit during which your Beta testers can pre-register or use the product. The more scarce your product is, the more value it will have. This might be one thing that eventually convinces people to try your product.

4. Don’t forget onboarding

You need it for two good reasons: without a proper explanation testers might not understand fully what your product has to offer and so won’t be able to test it properly; and second, they might learn things they didn’t know your product would offer and love it even more, thus staying for the final release and paying for it.

Make your onboarding interactive. We’ve done this using Userpilot, a code-free product experience software. Onboarding needs to get users interested and engaged, you don’t want your testers, and later paying customers, clicking out of it because they got annoyed.

5. Find people who will test your Beta

Finding testers for your Beta launch can be pretty time-consuming and frustrating, especially if you don’t know where to start. You will want to check out some free platforms that connect beta testers with software they would want to use. Betabound was particularly successful in our case.

Also, don’t forget social media. However, not every social network will be appropriate for what you have to offer. Research the market and find out where your target audience likes to spend their time. Here’s an in-depth guide on How to Find Beta Testers in 2021.

From our experience, LinkedIn is a big no-no! Sure, share it with your connections and people following your page, but don’t bother writing to people you don’t know or web scraping for their email addresses. They get filled with messages trying to sell them something on a daily basis and are not likely to check out what it is that you are trying to offer.

Facebook groups with people operating in our target market is what won the race for us. It was the channel that brought us most testers, not counting the users of an old version of our app. For you, this might be Instagram, Twitter, Reddit or Pinterest. Or some other thing. Do your research and act accordingly.

Tailor your message to the channel chosen AND people you are trying to reach. Write personal messages to your prospects. If that’s not possible, personalize your messages as much as possible in order to avoid them getting ignored.

6. Give Beta testers something in return

Beta testers are people who are testing your product for free. Apart from some tech enthusiasts you might find out there, there are not many people who will spend their time testing your product for nothing in return.

Give value to your Beta testers and make sure they know it. Put it in a visible place of your landing page. A possibility to try new features no one on the market has? An improvement of existing substitutes? Maybe a deal they might use once your product is ready for sale? This will make testers want to help you out and will facilitate your first sales in the future.

7. Know where your testers are coming from

Don’t forget to set up Google Analytics (or some other tool) that will help you track your referrals. Do it even if it’s just a Beta launch phase.

You will need this information to know where most of your testers came from and which campaign was most successful. Other ones which brought the least amount of people to your website you can adapt to fit the channel/audience better.

Once the campaign has ended, you can use this data to finalize the process and make conclusions. It is particularly helpful for measuring KPIs you might have set for your campaign to measure its success.

8. Communicate important information to your Beta testers

You’d probably want to talk to your testers via email. But don’t bother them with useless stuff. Inform them once you have a final date of your Beta launch. Send them a reminder on the day of the launch. Maybe follow-up with those who did not seem to act on your previous emails. That should be enough at this stage.

Make sure you keep them informed of all the changes in regards to the product they have subscribed to test out, be it the final release, new features and improvements or change in pricing. This is the type of information they will be interested in and you would want to communicate to them.

9. Collect feedback from Beta testers

Beta launch is a process primarily done for the purpose of collecting feedback. You will want to know what the testers are doing within the app. Make sure they can report bugs or suggest ideas easily as feedback makes your product better.

beta testing feedback

Some in-app integrations can save you a lot of time and trouble, although we recommend having at least a customer support email as well. We used Upvoty to collect direct tester feedback and recordings of user behaviour within the app. We conducted surveys with Hotjar, whose success story of how they got 60 000 beta signups in 6 months was particularly inspiring.

10. Have a Beta launch coordination system in place

Throughout all of the phases of your Beta release, you will most likely have to work with different teammates. One way to optimize your work is by using project management software and collaboration tools such as our Easynote.

We made it intuitive and easy to use, having in mind people who have never used similar tools before. It is customizable to your needs and will work well for both big and small teams, complex or simple projects.

It allows you to work in a smart tableview with unlimited widgets (people, progress, status, urgency, text). For those who like to visualize their workflow, there is a Kanban board. There are both popup and email notifications for any changes made across all of your projects.

In case you are used to doing things in Excel or other similar online software, Easynote allows you to import any task you might have on other apps. Think of this as an improved way of managing your workflow. You can track any kind of changes made, across all projects, done by any user.

Such ways of collaborating have become especially important after the impact the Covid-19 has had on the world and businesses. We’ve had to learn how to boost productivity working remotely and this meant changing the ways we’ve been doing things in the past.

Keep in mind

Beta launch is never easy. It will be a time-consuming process and you will have to learn along the way. And that is what will make you grow, as a person and as a company. Oftentimes, it is all you need to succeed.

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How to Find Beta Testers for Your SaaS in 2021

The road to the finished product can be long and winding, one of its last steps being Beta launch. This last stage before the final release will require some outside help from your Beta testers. And the feedback from your beta testers will determine the success of your product.
Finding Beta testers can be a tedious task, especially if you don’t know where to start. Finding quality Beta testers even more so. You will need to find appropriate channels and appropriate messages across them. We at Easynote have made this journey already and would like to share our findings with you.

1. Make your existing customers your Beta testers

If you’re releasing a new version of an already existing product or you’re adding a completely new product to the line, consult your existing customers database. Send them an email and offer them the possibility to test your product. They already love what you have and are most likely to use new things you might have created.
This is probably the best way to find Beta testers. Most of our Beta testers came this way and they were the most helpful ones. However, it might not be viable for all. This goes for those launching their first product ever or those targeting a completely new market with the new product. In this case, you will need to put the extra effort in otherways.

Easynote landing page
Easynote exclusive beta landing page

This is probably the best way to find Beta testers. Most of our Beta testers came this way and they were the most helpful ones. However, it might not be viable for all. This goes for those launching their first product ever or those targeting a completely new market with the new product. In this case, you will need to put the extra effort in otherways.

2. Send an application to different Beta testing sites

There are places that will offer your product to the people who love to test products in their Beta stages. And that is exactly what you want, someone passionate about your product as much as you are.
It is not a complicated process. You will have to fill out an application form and wait for their response. Some of these sites will make you wait for a certain period of time before publishing your product or you will have to pay if you want the immediate service. Make sure you start this step on time.

betabound easynote
Easynote ad for beta testers on Betabound

We have had particularly good experiences with Betabound. The application process was easy and most of our testers coming from the Beta testing communities came from them.

3. List your product on Product Hunt

If you want to test how appealing your product is, you might want to list it on Product Hunt. Launching a product on Product Hunt is pretty simple. You can list it within a couple of minutes and wait for the upvotes.
Upvotes are basically votes your product gets from users. The more upvotes you get, the better chance you have of someone finding your product. In fact, it is great for finding final customers, but you can find Beta testers through it as well.

easynote producthunt beta testers
Product Hunt launch

Promotional part is 80% of the work, so the most important thing is to promote the event. Announce the listing on your social media. Keep the upvote button on your site and/or landing page. People who found you through other means will upvote you and so make you more visible to the Product Hunt users. This in turn will generate new visits and hopefully some of them will convert in your Beta testers.

4. Ask your local news media for collaboration

You don’t need to do a sponsored article or pay for advertisement (unless you want to!). Approach your local news media and ask them for collaboration. They might want to do an interview with the CEO or write about your product in their technology sections. They often lack content and any idea is more than welcome. Besides, this will count as a free promotion which is always welcome.

klix easynote beta testers
PR article about beta version of Easynote in local media

Don’t underestimate the power of traditional media. We got a significant amount of Beta testers this way. The more trusted the media is, the more users you will get. And if you choose to work with a digital news portal, a free backlink is never bad.

5. Find Facebook groups your target audience uses

We got an unexpectedly high number of Beta testers this way. Are you a cloud based solution for people to keep track of their favorite cooking recipes? Find groups where people discuss cooking. Maybe you are targeting HR departments? There will most definitely be a community of HR specialists on Facebook.
Make sure however that your posts are not just promotional. Don’t try to sell your product, try to solve problems people have. You have probably created a product based off of some passion you’ve had. Communicate that to the community. And maybe add your favorite recipe ;).

6. Check out Reddit threads

This will require some engagement on a deeper level on your part. You will need to give your contribution back to Reddit users: start discussions and answer people’s questions. Share your experiences and ask for input. Reddit proved to be a particularly good way of finding Beta testers, but only if you are familiar with it.
Similar to Facebook, you will need to find groups your target audience uses. Choose 5–6 groups with most ONLINE users. This will ensure you are posting in groups where the engagement is good. Unless people are there to interact immediately, your post will get lost in the multitude of others.

easynote google analytics beta testers
Our Google Analytics stats during beta launch campaign

Each channel will have its pros and cons, and it’s up to you to decide which ones are appropriate for your product. However, some of them will not be the best for finding many Beta testers due to their nature.

Here are some we’ve found that most probably won’t work.

Instagram

The only thing wrong with Instagram is that it doesn’t have groups where people with similar interests can interact. Therefore, there is no place for you to discuss with others the benefits of your product. Unless you pay an influencer to promote your product or do Instagram ads, there is no way your product will get seen. And if your product has no visibility, there will be no people wanting to test it.

Twitter

Similar to Instagram, Twitter lacks communities that share similar interests. Yes, you can interact with others and find common topics through hashtags, but you can’t reach a group of people all at once. Unless your tweet goes viral, it is not likely you will end up reaching a lot of Twitter users. And that means no people will come to test your product.

LinkedIn

LinkedIn, on the other hand, does have groups where people interact. However, this is solely a business platform and so most groups tend to be work-related. If you are targeting this audience, it might seem like a good idea to contact people on here. But, other software companies already know this and are taking advantage of it!
LinkedIn users are overwhelmed with the amount of people trying to sell them things everyday. It happens through different groups they join (which is why it’s strictly forbidden to advertise your products in most of them!). They get cold emailed on a daily basis. They have learned all the tactics and know how to successfully ignore them.

Quora

When it comes to Quora, its downside is that it is hard to get engagement on it. Its thing is that you ask questions and answer questions other people asked.
If you decide to answer popular questions and so find Beta testers, your post won’t stand out. If you answer questions that no one has answered before, you will hardly get any visibility. Unless you are what is known as “contributor”, there’s little chance you can successfully find many Beta testers on Quora.

The channel you choose will depend on your needs. These are just recommendations, not a list set in stone. Depending on your time or specific needs, you can try all of the channels mentioned. You will have to evaluate the appropriate channels based on your product and the market you are operating in.

Finally, keep in mind that this is the guide on how to find Beta testers. Not on where to advertise your product. All of these channels might be appropriate for that, depending on your target market.

. . . 

Use Easynote to better organize the process of finding Beta testers. Set up a project and call it “Finding Beta testers”. Easynote will show you an overview of all your projects and their progress in one place. You can appoint people working on them and share relevant information.
Tasks within a project can be the channels you choose. You can set up a tableview with unlimited widgets (people responsible, progress, status, urgency, text). For those who like to visualize their workflow, there is a Kanban board. There are both popup and email notifications for any changes made across all of your projects.
 

 

 

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Easynote has acquired easynote.com domain

We are happy to let you know that Easynote has purchased the easynote.com domain
These are super exciting news for us. You can already today go into easynote.com and you will be redirected to easynote.io.
easynote.com will become our future home, however not quite yet.
We have a major suprise for you which we will release very soon and once that is done easynote.com will become our new home.
easynote.io will always continue to work.
Have a great day,
Regards
Easynote team

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Re-occuring tasks on Easynote

One of the most requested features, re-occuring tasks have been released on Easynote.

According to our survey previous done on Easynote where our users could vote on what features
they would like to have next implemented on Easynote, they have voted for re-occuring tasks
as one of the most important one.

We listen on our users.

Thanks to you, Easynote users, Easynote has become today a great project management tool. We have always tried to
implement the features you have requested in order to make the Easynote better and we will continue to do so.

So what is re-occuring tasks?

Re-occuring tasks is a great way to repeat a task on a given time set by the users. This means that when select a certain task and you set when you would like to repeat the same task it will be repeated at that time.
How does re-occuring tasks work on Easynote?
It’s super simple. When you create a new task, click on the repeat tab and then enable repeat task.
Re-occuring tasks on Easynote
Once you have enabled to repeat this task you will have following options:
Easynote - Re-occuring tasks
And that’s! You have now enabled to have this task repeated.
In the overview you will also see what tasks is being repeated like this:

We are hopping that you will be happy with this new feature.
This feature is available in the business and extended versions of Easynote.
Check out this new feature on Easynote

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New app released – Reports

New app – Reports

Easynote is introducing a new way to generate reports and subscribe to them. Check it out!

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We are super exited to introduce new way to generete different reports and then you are able to subscribe them and receive your reports by email as PDF attachment.
Now, how great isn’t that? Let us show you more!
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What kind of reports can you generate? 
Easynote is offering an option to generate following reports.
 

  • Active tasks by assignee
  • Weekly project status
  • Overdue tasks by assignee
  • Unassigned tasks
  • Yesterday created tasks
  • Completed tasks
  • Workload per user
  • Time spent this week

 

How to do I create a report?
Is super simple to generate a report! Simply select what kind of report you would like to create, give a name to your report, select projects you would like to receive the report about and that’s it!
Simple as that! Your report is not created and you can view it at any time and you can subscribe to it and receive it on daily basis!
 
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How do I subscribe to a report?
Open any report you have created and you will see in the top right corner subscribe. Click on the button, select the days you would like to receive a report and you are done! You reports will now be sent to your mail as PDF attachments!
 
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Leadership Project Management Top News

Ways to Work Faster-Part 3

How to work faster and be more productive

Now that you’ve read parts one and two on ways to work faster, you’ll have noticed that you’re getting through work faster than ever before. But don’t rest on your laurels just yet. Strive for more, and try these three ‘practical’ methods to help you work faster, and maximise productivity:

Create Templates

Let’s be frank here! Life can be pretty repetitive, work especially. Chances are you’ve created the same spreadsheets, written the same e-mails, and done the same day-to-day tasks over and over, and over again.
Save yourself a lot of time and effort, and create some templates. Whether it’s customer reply e-mails, blog posts or reports, chances are that large parts can be re-used every time. While it may take you some time to create these templates, there’s few better ways to save time, relieve stress and work faster.

Keep a Checklist

Whenever you’re working on an important task, it’s crucial to know what you’ve done, and what you need to do. Before you start on a task, especially a big one, create a checklist. It’s a sure-fire way to remember what steps you need to take to get the task done.
Also, as we’ve talked about above, it’s likely you’ll do the same task again. So it’s a good idea to keep your checklists so you can use them the next time.
Top tip: You can create checklists in Easynote, so you’ll always be on top of your task, no matter how big or small.

Reward Yourself

Work shouldn’t be just an end in itself. It should be a means to an end. Make that ends, in the short run at least, a nice reward for yourself. It could be something small like a cool beer at the end of the day (or a cold drink if you’re a non-drinker), or something a little more grand-maybe a weekend away with your better half!
Whatever it is, make sure it motivates you enough to get the task done on time. Hopefully you’ll find that the more you reward yourself with every finished task, the more likely you are to get your work done faster.
 
 

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Leadership Top News

Ways to Work Faster-Part One

How to work faster and be more productive

Do you want to be more productive at work? Do you want to work faster?
Of course you do. You live in a fast world where it can be hard to keep up. You’ve got a lot of competitors out there, both at home and abroad, who want to get ahead of you. That’s why now, more than ever before, it’s so important for you to be able to do your tasks faster.
So, what can you do? Well, if you want to get out in front, you need to work fast, and you need to work smart, so you can be as productive as you can. Here, in the first part of a three part series, are just three ways in which you can work faster, be super-productive, and take the lead on the competition.

Have a plan before you start

Don’t wait till work fastermorning! Too many people make the mistake of making a plan to work when they should be working, wasting valuable time when they could be productive. What you should do instead is create a to-do list the day before or, if possible, a week in advance. Decide what tasks you need to do, how much time you’re willing to spend on each of them, and, as explained below, do the most important stuff first.

Do the hardest tasks first

In the words of Mark Twain “If it’s your job to eat two frogs, it’s best to eat the biggest one first.” I know, it’s tempting to do the easy tasks first and ‘ease’ your way into the hard ones later, but you shouldn’t. Very successful people don’t dither when it comes to the hard stuff, they get straight to it. As Brian Tracy, the author of Eat That Frog, puts it “The difference between high performers and low performers is largely determined by what they choose to procrastinate on.”

Set a time for each task

Be strict with your time, and work with a sense of urgency. These are two traits that are common to the most successful people. If you think it’s possible to complete a hard task in four hours, try and do it in four hours or less. When you stick to strict deadlines, you’ll find that you work faster as you attempt to get important tasks done on time. Conversely, when who don’t set deadlines, you’ll find your work takes far longer to do than it really should.

 

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Leadership Top News

5 Ways You Can Work Better Together as Shared Owners

There can be advantages to shared ownership. For it to work, you’ve to be open to different views and ways of doing things, which can often lead to a more innovative and productive workplace for you as shared owners.

However, there can be disadvantages too. Stubbornness, egotism and the refusal to do things someone else’s way, can lead to inefficiency, stagnation and a toxic work environment. So, what’s to be done? How can multiple owners work better together? Here’s five ways you can:
Distinguish Between Owners and Managers
Just because someone’s an owner, doesn’t mean they should be a manager. It’s not uncommon for non-managerial owners to cite their ownership as reasons to overturn a management decision. You need to practice corporate governance, and make sure that major management decisions are not continually undermined by some owners.
Constantly Communicate
It’s a simple suggestion but a good one. You can never communicate too much in a company with shared ownership. It’s not just important, it’s crucial that you always listen to others, regardless of how big their stake is. Inspiration and innovation can come from anyone, and it’s important that when you think you’ve a good idea that you communicate it, and when someone does in turn that you listen.
Don’t be Afraid to Show Weakness
People in successful relationships, professional and personal, aren’t afraid to admit to their own weaknesses. You need to trust the other owners and value their trust in return. Your weakness may be another owner’s strength, and vice versa. When you’re comfortable with the other owners, and understand each other’s strengths and weaknesses, you’ll be able to work better together and achieve great things as shared owners.
Challenge Each Other
Whether it’s Microsoft, Apple or Berkshire Hathaway, successful partnerships foster healthy competition and reward achievement. Compete with each other, and strive to show how each of you can make the company better. If you feel you’ve achieved more than the other owners, keep going. They’ll look to your example and set higher standards for themselves.
Learn to Take Hits to Your Ego
For many, it’s easier said than done. However, for shared ownership to work, each owner must be willing to take hits to their ego. Don’t take it too personally when others tell you that your perfect idea is flawed. True collaboration, the kind that shared ownership needs, only works when you and the other owners accept that not every individual idea you have (or every decision you make) might not always be the best.
Would you like to know how to lead by example? Read our article here: 10 Ways to Lead by Example

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Leadership Top News

10 Ways to Lead By Example

Do you want to know how to lead by example?

To be a good project manager or a leader you must lead by example and that is one of the most important qualities you must have as a leader. It’s very important that you are showing the way forward, how things should be done, that you are the one taking initiative but also that you are not afraid to make mistakes.
We are all humans, and we make mistakes but you are the one as a leader who needs to take a step forward and be the leader who everyone else wants to follow.
There are different leadership styles, but when it comes to project management you are the one who is steering the boat.
You as a leader are the one who need to:

  • Take initiatives
  • Follow up and delegate responsibility
  • Be humble
  • Be supportive
  • Know who your stakeholders are
  • Stay positive and have a smile even when a tough times are coming

These are some of the main points you need to have as a leader and by doing these things are also leading by example.
Don’t be afraid of the unknowns, what might happened or what might go wrong. You are never alone and you have probably someone else who you can ask for advice or support.

Be a leader, and lead by example then you will have happy project member or co-workers who will do more than needed.
Motivation is the key to success and by leading by example you are the one who is motivating everyone in your team.

Here are 10 ways of many different ways to lead by example.

  1. Take responsibility for things, and even they might not be your mistakes try to sort them out in order to keep your team members happy
  2. Listen to your team member or co-workers. People like to be heard and listen to and one of the things as human being we like to be listened to and respected.
  3. Be honest. One of the main keys to gain trust is to be honest in whatever you do. What do you want, how, and what would you like to have as outcome.
  4. Take initiative and show others how things can or should be done. Inspire other people with the ways you are working and solving problems.
  5. Create simple solutions. You need to be the spider in the web and create solutions or try to solve the problems. Try to think of simplicity in whatever you are doing.
  6. Never give up. As a leader you will experience many good and challenging things during your work, but it’s important to be focused on the goal and never give up.
  7. In order to learn we need fail, and that is why it’s so important to acknowledge failure but learn from it. It’s okay to make mistakes and not put all the blame on a single person, but to learn, improve and make things better.
  8. Have healthy team. Both you and your team need to be healthy both mentally and physically in order to perform your best so it’s important that you all take care of yourself.
  9. Be positive. We all like to be surrounded with positive people and as a strong leader you need to stay positive and see the positive even in though situations. By leading with positive mind, people will be more productive and you will get better results.
  10. Trust and be trusted. We all like to be trusted, so that other people believe in us but as a leader you need to trust your team in order to gain trust. By trusting you co-workers you are creating inspiration, motivation, stronger team and you become stronger leader who is leading by example.